creatrixity


content & Digital Marketing



Content Marketing



Social Media Marketing for small businesses requires a steady stream of content assets to create a digital footprint, engage followers, and convert prospects. I can help you define your content marketing strategy, as well as implement the strategy with original content assets tied to a promotional content calendar.



Video for Small Business



In my day job as a digital marketer and content strategist, I've worked with professional videographers for broadcast-quality video for big brands. And if that's what you need, I can consult with you to source your team and define their deliverables. But for a moonlighting gig of my own, I can help you build your presence with original video for use on social media, grant applications, and your website.

You can check out videos I've created on my YouTube Channel.



Website Strategy & Design



Building your website requires a digital strategy and content, and that's my sweet spot. I can also create an entry-level website for you and teach you how to maintain it, or maintain it for you. Full disclosure – I use website builders and I’m not a web designer. They are my go-to people in my professional life, so if you want something cool and custom, I can refer you to awesome experts who design and code for a living.



4 Data-Driven Content Marketing Trends to Watch in 2024



Content Marketing has changed. Here's are a few chapters in the new playbook.



As content marketing evolves, staying ahead of trends is crucial for maintaining a competitive edge. Here are 4 trends I've found to be true in my experience, backed by data insights about where the industry is headed.





1. AI-Powered Content Creation


Why It Matters: The adoption of AI tools in content creation is accelerating, enabling marketers to scale production, personalize content, and optimize for SEO more efficiently.


Data Insight: According to a 2023 Gartner report, AI-driven content generation is expected to produce 30% of all digital content by 2024. This shift is driven by advancements in natural language processing (NLP) and generative AI models like GPT-4, which can create high-quality, relevant content at scale.


Actionable Tip: Invest in AI tools that can help you automate content creation, from blog posts to social media updates, while maintaining a human touch for quality control.


2. Interactive Content Engagement


Why It Matters: Interactive content, such as quizzes, polls, and calculators, significantly boosts user engagement and time spent on pages.


Data Insight: A report by Demand Gen shows that 81% of marketers believe that interactive content is more effective at grabbing attention than static content. This trend is expected to grow as users seek more personalized and engaging online experiences.


Actionable Tip: Incorporate interactive elements into your content strategy to enhance user engagement and collect valuable data on your audience’s preferences.


Content Experience (CX) Focus


Why It Matters: The way content is presented and consumed plays a crucial role in user engagement and brand perception.


Data Insight: A 2023 report by Forrester reveals that companies focusing on content experience (CX) see a 20% increase in customer satisfaction and a 15% increase in brand loyalty. This trend is pushing brands to prioritize user experience in their content strategy.


Actionable Tip: Optimize your website’s design, mobile responsiveness, and content layout to enhance the overall content experience for users.


Video Content Dominance


Why It Matters: Video continues to be one of the most engaging forms of content, with platforms like TikTok and YouTube leading the charge.


Data Insight: Cisco’s Annual Internet Report forecasts that by 2024, online videos will make up more than 82% of all consumer internet traffic, a 15-fold increase from 2017. This trend underscores the need for brands to prioritize video in their content strategies.


Actionable Tip: Invest in short-form and live video content to capitalize on this growing trend, ensuring it aligns with your audience's preferences and platform usage.